How to Choose the Right Team

Inspired by an article posted here by Eric Sachs on APRIL 21, 2017 1. Prior experience It might be obvious, but a team with startup experience has a massive advantage over its competitors. The startup world is hard enough to navigate once you understand the way it works. When you have zero prior startup experience, every challenge is a brand new one. 2. Founders The founder or founders of a startup team will, not surprisingly, have a massive role to play in the success or failure of their company. Right off the bat, they need to put together the right team. Even if they understand all of the concepts that we’ll be discussing here today, there are still plenty of hurdles that the founders themselves will have to overcome. 3. Metrics For starters, metrics show that a startup is taking the process of building a business seriously. With a frightening amount of startups pouring thousands of dollars into development without being sure that there’s a market demand for their product, metrics are a clear sign that this startup team cares about winning at the end of the day. 4. Talent You’ve probably heard something along these lines, but we’ll say it again just to emphasize its importance: Your team must be able to wear multiple hats and put out multiple fires. Having a team of people who are phenomenal at one thing is nice, but what really blows VCs away is when those phenomenal people have a history of solving multiple kinds of problems. 5. Adaptability Speaking of wearing multiple hats, putting together a startup team that can embrace the adapt-or-die nature of the startup scene will help put you miles ahead of the competition. Let’s be honest: Some products don’t sell. When that happens, weaker teams will quit and chalk it up to poor timing or execution. 6. Communication No one should be working in a vacuum. The team might be made up of individuals, but it should function like a single organism, with each team member identifying and solving both their own and their teammates’ problems. 7. Dedication A startup team isn’t like a typical corporate enterprise, and that’s not by accident. In order to succeed, startup teams have to be built differently. By their very nature, startups require passionate people. Let’s face it: The base pay for startups is lower than that of corporate enterprises, work can be significantly more […]

How To Persuade Everyone

Inspired by an article posted here By: Peep Laja The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. 1. How to persuade skeptics: Be confident, talk fast The best way to persuade audiences that are not inclined to agree with you, is to talk fast. Fast pace is distracting and people find it difficult to pick out the argument’s flaws. When talking to an audience who is likely to agree (preaching to the choir), slow down and give the audience time to agree some more. Want to boost persuasive power? Talk with confidence. People naturally associate confidence with expertise. Know your product, know the facts about its benefits and believe in what it does – true confidence becomes from knowing and believing what you’re saying. It’s essential that we communicate our confidence to others in order to persuade them. 2. Swearing can help persuade an audience Light swearing, that is.  People are most influenced by the speeches with the mild obscenity included, either at the beginning or the end. The word ‘damn’ increased the audience’s perception of the speaker’s intensity, which increased persuasion. The audience’s perceived credibility of the speaker did not change. Image credit 3. Get people to agree with you first If you want to persuade people to buy into your message, start with something they can agree with. When you try to sell something, make statements or represent a world view your customers can agree with first – even if they have nothing to do with what you’re selling. (This can be done with a compelling value proposition & if done well can dramatically improve your customer lifetime value) 4. Balanced arguments are more persuasive If what you are doing inspires (or can inspire) criticism, resist the instinct to paper over weaknesses. We fear undermining our point of view by talking about weaknesses, but actually it would help our case. People are not idiots. Knowing how to persuade means acknowledging they can think. If you don’t mention the other side of the coin in your arguments, people are less likely to believe you. Perhaps it might be a good idea to mention the shortcomings of your product or service on your website. 5. Upsell a product that cost 60% less Once somebody gets to a […]